"If it ain't broke, then don't fix it" is the general motto of people who seem successful but are really probably just afraid of change. How many businesses would say, "Well, we have enough customers. Let's stop marketing. I'm sure our current customers will stay with us," or "Let's not bother keeping up to date with technology. What we have works fine"? Only businesses that plan to be out business within a year or less.

It's not only the average to low sales businesses that need to revolutionize their business practices. If the businesses on top of the market want to stay that way, they have to adjust to the demands of consumers, anticipate technological and economical changes, and beat their competitors to the next new product to rule the market.

That's why appointing a change manager for your business is so important. If you run a business from home and you're a one-person show, then you still need a change manager--you! If you're part of a bigger business, you should select a change manager from among the managers in your staff, someone who works with or is familiar with advertising and big ideas and can connect with the rest of your staff.

Your "change manger" can actually be more than one person. If you have a larger business, a change manager team might be a better idea that one change manager. That way, the team can bounce ideas off of one another and if the company is really big, divide the duty of communicating change plans to the rest of the staff.

So how does your change manager or change manager team go about guiding the company to new and better places? First, decide if you want your change manager or change manager team to work on their own, perhaps following change management tips and articles online like change-management.com, or if you would like to purchase a change manager software program, attend a change manager workshop, or hire an external change management consulting company.

Change manager software offers templates and easy-to-print graphs, charts, and other change manager tools that will guide your change manager or change manager team to finding the right results. Your change manager can use change manager software to go over current company goals and the company's success at meeting those goals, redefine the company's goals, and draft new plans to meet those company goals.

Change manger workshops are offered across the country by professional change management consulting firms like Prosci. Your change manager or change manager team will learn tips to implementing and overseeing a successful change management program at your business from professionals who have seen thousands of companies through major change.

If you want more than just a little help from change management professionals, why not hire a consulting firm to meet with your change manager or change manager team at least once a week? You'll get an unbiased opinion and evaluation of your company's current goals and practices and the professional guidance that is often necessary to seeing the changes through.

A business that hopes to get to the top or stay on top needs to recognize that change is often necessary in the business world. No matter how you choose to go about business change management, the first step is to find an employee or a few employees who has or have the motivation to bring dynamic change to your company. The success of change management often hinges on the efforts of your change manager(s), so choose wisely!

About the Author

frank j vanderlugt owns and operates http://www.change-management-now.com Change Management